Amazon Prime Day 2025: Your China to US FBA Shipping Guide

Amazon has officially announced its longest Prime Day ever, a 4-day global sales marathon from July 8-11, 2025. Last year, independent sellers—just like you—sold over 200 million items during the event. The question is: how much of that opportunity will you capture this year?

This year's Prime Day isn't just longer; it's a massive sales event that overlaps with the Back-to-School shopping season, covering over 35 categories from electronics to apparel. The potential for record-breaking sales is enormous.

But here’s the reality: Amazon’s promise of ‘fast, free delivery’ to its millions of members relies entirely on YOUR inventory being ready in their FBA warehouses. A stock out on Day 3 is a missed opportunity you can't get back.

This guide is your complete logistics playbook. We'll break down the critical deadlines and provide an actionable shipping from china to amazon fba strategy, ensuring your products are primed for success.

The Countdown: Your Prime Day 2025 Logistics Timeline

Meeting Amazon's FBA deadlines is non-negotiable. Missing them means your products won't be available for the massive wave of Prime Day traffic. Here is the critical timeline you need to commit to memory.

• 🏁 July 8-11: The Sales Marathon Begins

  This is the finish line. Your inventory must already be checked in and available for purchase.

• 🚢 June 18: Final FBA Inventory Deadline (Amazon-Optimized)

  This is the final boarding call for the Prime Day marathon. This deadline is for sellers using Amazon's optimized shipment splits. To be safe, your cargo should have already completed its ocean journey and be ready for domestic trucking to the fulfillment centers.

• 📦 June 9: FBA Deadline (Minimal Shipment Splits)

  For sellers who prefer to send their goods to fewer locations, this is your key date. Planning your freight forwarder booking well in advance is crucial to meet this earlier deadline.

• ** warehouses. This is an excellent option for sellers looking to manage inventory without impacting their FBA storage limits.

To ensure you meet these dates, especially if you're looking for the cheapest way to ship to amazon fba (which is usually by sea), you should be finalizing your shipping plan with your logistics partner right now.

Global Opportunity: Prime Day is More Than Just a US Event

The excitement for Prime Day 2025 is global. In the UK, searches for "amazon prime day 2025 uk" are on the rise, and in Spanish-speaking markets, users are already asking "cuando es el amazon prime day 2025."

Amazon has confirmed the event will run in over 20 countries, including Australia, Canada, Mexico, Germany, and the UK, with new markets like Ireland and Colombia joining the fold.

This global interest presents a huge opportunity for sellers ready to expand.

Ready to go global? Our international fulfillment services can help you navigate shipping and customs for FBA in the US, Canada, Mexico, and Europe, making worldwide sales a reality.

Choosing Your Shipping Strategy: Sea vs. Air for a 4-Day Sale

Your logistics choice is a direct trade-off between cost and speed. For a four-day event, having a smart, hybrid strategy can be a game-changer.

Sea Freight: Your Cost-Effective Path to Profitability

Sea freight is the most common and cost-effective method for FBA sellers. It's ideal for bulk shipments planned weeks or months in advance. Whether you need LCL (Less than Container Load) for smaller shipments or FCL (Full Container Load) for larger ones, planning your sea freight early is key to maximizing your profit margins.

Air Freight: Your Ace for Speed and Urgent Restocking

Air freight is your emergency backup. It's significantly faster but also more expensive. It is perfect for high-value, low-weight products or for that last-minute, urgent restock to prevent a stock out mid-event. If you see a product selling much faster than anticipated on Day 1, air freight can be a lifesaver.

Pro Tip: Always opt for DDP shipping (Delivered Duty Paid). This means your logistics partner handles all customs, duties, and taxes. The price you are quoted is the final price to get your goods to the FBA warehouse, providing you with cost certainty and eliminating customs headaches.

What is Customs Clearance? A Simple Guide for Amazon Sellers

Every shipment entering the United States must go through U.S. Customs and Border Protection (CBP). This process is known as customs clearance.

Your shipment can get delayed for days or even weeks if your paperwork isn't perfect. A reliable customs clearance agent, often provided by your freight forwarder, is essential. They ensure your commercial invoice, packing list, and bill of lading are correct, and that all import duties are paid correctly.

Frequently Asked Questions (FAQ)

• When is Amazon Prime Day 2025?

  Amazon has officially confirmed its longest-ever Prime Day will run for four days, from Tuesday, July 8, through Friday, July 11, 2025. We recommend marking these dates on your calendar now.

• What is the final FBA inventory deadline for Prime Day?

  This is the most critical question! There are several key dates, but the final deadline for most sellers is June 18, 2025. However, to be safe and avoid any unexpected delays in trucking or FBA check-in, your shipment should ideally arrive at a US port by the end of May. Planning with your freight forwarder is essential.

• What is the cheapest way to ship to Amazon FBA from China?

  Generally, sea freight is the most cost-effective shipping method for FBA inventory. To take advantage of these lower costs, you must plan your shipment weeks or even months in advance. The cheapest way is always the best-planned way, avoiding last-minute rushes that require expensive air freight.

• Why do I need a freight forwarder for my FBA shipment?

          A reliable freight forwarder is your logistics partner. They handle the immense complexity of international shipping, including booking space on vessels, preparing documentation, managing customs clearance, and coordinating ground transportation to Amazon’s warehouses. For shipping from China to Amazon FBA, they are an essential part of your team.

• What is DDP shipping, and why should I use it?

          DDP stands for Delivered Duty Paid. It means your logistics partner (the freight forwarder) handles all aspects of the shipment, including paying the US import duties and taxes on your behalf. You receive one all-inclusive bill. For Amazon sellers, this is the most hassle-free option as it prevents unexpected customs delays and fees.

• How does my shipping plan affect my Prime Day deals?

          Top-performing Prime Day sellers utilize Lightning Deals and Best Deals, which require having sufficient inventory in stock. A delayed shipment can mean your promotion gets canceled and you lose that sales opportunity. A solid logistics plan ensures your products arrive on time, giving you the confidence to run aggressive and profitable deals throughout the 4-day event.

• What are the basic Amazon FBA shipping requirements I should know?

          Amazon has strict requirements for labeling (FNSKU labels, shipping labels) and packaging (box weight, dimensions). A knowledgeable logistics provider that specializes in FBA can ensure your shipment is fully compliant before it even leaves China, preventing costly rejections or delays at the FBA warehouse.

Your Partner for a Profitable Prime Day

The 4-day Prime Day 2025 marathon is the biggest sales opportunity of the year. While shoppers search for "amazon prime day 2025 deals," your focus should be on seamless logistics.

We are more than a freight forwarder. we are your end-to-end logistics partner. We specialize in the entire amazon fba shipping process, from your factory in China to FBA fulfillment centers across the US and beyond. Our expert customs clearance team ensures your products arrive without delay, ready for the sales rush.

Don't leave your logistics to chance. Contact us today for a free, no-obligation quote on your China to US FBA shipment. Let's make this your most profitable Prime Day yet!